Thrive Guides
Founder (2023-2025)
Age-tech platform supporting family caregivers with personalized enrichment activities and resources to combat social isolation and caregiver burnout.
View an archived walkthrough of the Thrive Guides platform, preserved to illustrate the product vision and functionality.
The Idea
While working in aging services, I saw caregivers struggling with a question no system adequately answered: “What do we actually do together every day?”
Thrive Guides was created to solve that problem. I designed an AI-powered platform that generated personalized enrichment activities based on an older adult’s interests, mobility, cognition, and preferences — helping caregivers move beyond task-based care toward meaningful daily engagement.
The MVP (Minimal Viable Product)
Personalized User Intake- caregivers entered mobility, cognitive level, interests, and ZIP code for a loved one or client
AI-Generated Enrichment Plans — the platform created activities across key well-being domains tailored to individual abilities and preferences
Local & At-Home Activity Integration — each activity included live links to how-to videos or nearby destinations for in-home or community engagement
30-Day Plan Renewal System — new enrichment plans were automatically generated each month to maintain variety and engagement
Favorites Library — users saved preferred activities to build a reusable personal activity database
Care Team Collaboration Tools — caregivers added notes and shared plans with family members or professional care teams
Skills & Superpowers!
-
Built and launched technology platform from concept to market using AI tools including Softr, Airtable, Perplexity. Developed prompt engineering workflows to automate content generation and create personalized enrichment activities tailored to individual mobility, cognition, location and interests.
-
Conducted outreach, marketing, and presentations to in-home care agencies, adult care homes, PACE programs, care communities, caregiver support groups, senior living communities, and Area Agencies on Aging (AAA/ADRC). Built pilot relationships and explored integration opportunities with healthcare technology platforms.
-
Managed all business operations as solo founder including product development, marketing, customer acquisition, and financial management. Active participant in multiple startup incubators. Member of Oregon Entrepreneurial Network and Upstart Collective, engaging with mentors and fellow entrepreneurs in the age-tech ecosystem
-
Delivered presentations and workshops to healthcare executives, community stakeholders, caregiver organizations, and aging services conferences. Presented on topics including social isolation, the Five Domains of Healthy Aging, caregiver burnout prevention, and technology adoption for older adults.
-
Managed full program lifecycle from concept through implementation including stakeholder coordination, timeline management, quality assurance, and continuous improvement. Tracked engagement metrics, gathered user feedback, and adjusted programming based on outcomes data and caregiver needs.
-
Proficient across customer relationship management, data tracking, collaboration platforms, and emerging AI technologies. Comfortable learning new systems quickly and troubleshooting technical issues independently.
CRM & Data Management: HubSpot, Airtable, Excel, Google Workspace (Sheets, Docs, Drive, Gmail)
Collaboration & Communication: Slack, Google Workspace, Zoom, video conferencing platforms
AI & Automation: Claude, ChatGPT, Perplexity (prompt engineering and content generation)
Design & Marketing: Canva, Softr, multimedia content creation
Thrive Guides was an incredible learning journey into the realities of building technology in aging services. Although the platform ultimately didn’t scale as planned, it strengthened my skills in product strategy, partnerships, and human-centered innovation — and reinforced how passionate I am about this work.
I’m now excited to apply those lessons alongside a collaborative team working to improve aging and caregiving at scale.
The Journey and What’s Next!
